Entertainment / Horror
Tales from the CryptPremiere Campaign
Senior writer with Campfire on the pitch to relaunch Tales from the Crypt for TNT — a network nobody associated with horror, reviving a show fans still swore belonged to HBO. The brief: build horror credibility and get the fanbase sharing the scares ahead of the M. Night Shyamalan reboot that sadly never rose from the grave (R.I.P.). With high expectations, we sharpened our poison pens and answered in the Crypt Keeper's own voice.
Role
Senior Writer
Client
TNT
Discipline
Entertainment / Horror
With nothing to show, we had everything to say
No footage, no cast, no look. The reboot hadn't been shot. But the one asset Tales from the Crypt never needed a camera for was its narrator. The Crypt Keeper's voice carried the whole brand: the tone, the humor, the gleeful menace, the wink that made fans feel like co-conspirators. So we stopped trying to build credibility around a show that didn't exist yet, and built it around the beloved deranged host who already did. Bring back his voice, and you bring back the feeling and the fan excitement with it.
“There's nothing we can't make scary. The world is our canvas and terror is our art.”
Lean all the way into the Crypt Keeper
The franchise's secret weapon was its host: a pun-cracking, macabre showman who served revenge ice-cold and made horror fun. So we wrote in his voice, dark comedy, gleeful menace, a wink behind every scream. The whole world became his playground.
Surge and Flow
We built a year-long content engine to grow an engaged fanbase from announcement to premiere: big “surges” — stunts, story events, conventions — punctuating an always-on “flow” of social content, short videos, sweepstakes, and contests. Keep the fans fed, keep the dread building.
They'll never see us coming.
Next Project
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